Experience Design - Emotional Design
Experience Design - Emotional Design
Research has linked social media usage to a rise in depression for girls and women of all ages. Internet Safety is one of the top 5 ranked issues in the list of health concerns for U.S. children, and yet, counselors at most high schools are outnumbered by students 491 to 1 - So where should they go?
Dr. Julia Garcia, a TEDx speaker and spoken word poet, set out to answer this question. She founded Kya to create a fun, safe, and positive social experience for girls and young women that adds the real to the fake highlight reels. It's a place for girls to share unfiltered stories, seek support from peers, and find inspiration from strong women in their communities along the way.
After speaking with a lot of the teenage girls at Garcia's talks, we found most of them would feel safer sharing their “true” stories if they were anonymous. So this is where we started.
After conducting more user interviews, we found KYA’s advantages include the following:
The best way to onboard the girls into the app was through Garcia's talks and events. So, we started sharing access codes at the end of her events that allowed the girls to download the app and stay connected.
KYA personas include the following:
We conducted user interviews with a group of girls that used our beta version. Here were some big takeaways:
Because most of the girls wanted actual advice and mentorship instead of only a social network, we created a personality for KYA. She became an AI that would recommend content based on the girls' interests and struggles.
Since the concept behind the app is focused on troubled teen girls, we didn’t want it to feel too soft and feminine. So, we tried to keep a gritty feel by using neutral tones with a handwritten font. This tested better than previous, more traditional feminine designs.
Founder Dr. Julia Garcia continues to give teenagers a safe space to connect after her events with Kya. She's visited 100+ cities and impacted 275,000+ lives, and it's not even open to the public yet. Garcia continues to be an inspiration and a positive force to many.
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© 2020 by Rebecca Kelt
© 2019 by Rebeccakelt